Quickly Multiply Your Sales Leads, and Boost Your Technology Sales

Consider that by first testing different marketing approaches you can separate the winning campaigns from the losers?

That means you can get maximum return on your fixed marketing dollars and take a quantum leap in your ability to generate sales leads and qualified sales opportunities.

Quantum Leap has spent the past 15 years learning the winning strategies of top performing marketers and companies, from both inside and outside the technology field.

Through informed testing, creative borrowing, and countless marketing initiatives they have done the heavy lifting so you don't have to. They can help put your organization ahead of the competition.

Here are some examples of the techniques QLM has used successfully.

* Creating sales leads cost effectively through event programs such as webinars, trade shows, speaking opportunities, partner events, product launches, and decision-maker marketing seminars.

* Implementing cash-producing e-marketing and direct marketing programs including email marketing, Search Engine Optimization, website marketing, Google Adwords, direct mail (including long-format, dollar bill letters, and postcards), and integrated white paper programs with IT media.

* Getting more sales from existing customers through renewal and loyalty programs, upsell and resell programs, referral programs, amnesty programs, pricing strategies, surveys, and customer-centric product management.

* Training marketing managers, marketing specialists, and account managers to understand the power of direct marketing, testing, and marketing leverage. They will be able to help your organization continue its success for years to come. For example, how many of your marketers know and use the proven Attention, Interest, Desire, Action formula for winning copy?

* Setting up the marketing machine to integrate with your CRM system, quickly assign leads to sales or the channel, exceed your sales objectives, and virtually eliminates the need for the sales cold call.

Hands-on experience? QLM has executed countless marketing campaigns. For example, over the past 4 years alone they have produced over 150 webcasts, and run in excess of 200 email marketing campaigns. But what about results? Most marketing campaigns and product marketing initiatives fail to meet their objectives. In contrast, most of QLM's efforts have exceeded their goals. Here are some of the bigger successes.

* Applying techniques for firms like 3Com, Cisco System, and Mentor Graphics, resulting in some massive successes including $1.45 billion dollars in qualified sales leads from one seminar series to one vertical market.

* An instant 300% increase in the response rates for an email marketing campaign for a small software company.

* Transforming one technology shop with little customer focus to a customer and leverage-oriented company. The outcome? Sales increased 5 times over a little more than three years, and the firm reached #80 on the Technology Fast 500, all without venture all outside investment in a highly competitive market.

The combination of experience and the power of the QLM strategies can be the rocket fuel that propels your technology marketing, sales, and product initiatives to greater heights.