Maximize Your Technology Sales with Quantum Leap Marketing

However, most technology executives and marketing departments don't get the maximum return on that marketing investment for two primary reasons:

1. They often ignore many of the fundamental, proven principles of direct marketing, quantifiable marketing designed to produce results. 2. They do not have the time bandwidth or experienced people on staff to achieve Flawless Execution, which compromises results.

Symptoms of this problem include too few sales leads, building products or product features no one wants, and failure to systematically nurture first time buyers to long-time clients and hopefully, raving fans. In short, the typical technology company wastes hundreds of thousands or millions of marketing dollars per year, and those companies fail to achieve their full potential in quarterly sales, product market share, and company valuation.

These marketing principles can be understood and executed using three related concepts: the 80/20 Principle, a minority of inputs leads to the majority of results, the law of Marketing Leverage, a given marketing initiative can yield 0-100x return-on-investment, but results cannot always be precisely predicted in advance, and the concept of Testing, which is an organized process of getting market feedback by making many small (test) investments and using that information for successful roll-outs and major initiatives.

QLM estimates that fewer than 100 of the top 2,000 US technology businesses today are currently systematically applying the above principles to their marketing and product strategies.

Meaning there is a significant upside for open-minded executives and marketers to get an edge on the competition and take a quantum leap with their marketing efforts.

QLM was recently founded by Bob Hanson to introduce its strategies, programs, and training to select software and technology companies. Its mission is to change how forward-thinking technology executives, marketers, and product managers approach marketing, give them the tools and strategies they need to be hyper-successful, and to raise their expectation of what powerful marketing strategies and flawless-execution can mean for their business.

Its services are designed to help technology firms leverage fixed marketing resources and produce results through '80/20 Technology Marketing Strategies,' which yield maximum sales from minimum effort.

Bob Hanson is the former Vice-President of Marketing for an organically funded software company that reached #80 on the Technology Fast 500. In this executive role, he launched 4 new products, and oversaw product marketing and product management. He developed an opt-in list of 40,000 names and created over 12,000 sales leads a year, at cost-per-lead significantly below industry average, created a premium brand in the companyˇ¦s core market, and increased sales by 5 times in a little over 36 months.

He was also a member of a start-up team with $100 million in financing focusing on IT Services, he helped acquire and integrated 6 services firms, growing from 5 to 450 people in 8 months. He helped build a business foundation that led to an IPO filing.

Bob started his career as a consultant with the Hanson Marketing Group, a direct marketing consulting firm with a focus on high-tech marketing. At HMG, he developed a joint practice with consultant and author Peter Meyer, 'Seminars for Results,' which created in excess of $1.5 billion in qualified sales leads for high-tech firms.

He also gained a unique perspective working with dozens of clients outside the technology field, and learned from some of today's marketing masters including Jay Abraham, Gary Halbert, and Dan Kennedy.

For various clients over the years, Bob has;

* Developed and managed marketing through various media and channels, including trade shows, partners, direct mail, electronic media, and webinars, with up to 2,200 webinar sign-ups per event.

* Created copy for website, emails, direct mail, collateral and presentations that improved lead generation up to 300%.

* Helped design and launch 3 CRM systems, including two at growing software companies.

* For a data networking firm, Bob led a project to increase the performance of seminars designed to generate leads. He helped train the companyˇ¦s programs department on the Seminars for Results„· methodology. He also improved lead generation by 18% on one such program.

* For a leading data networking firm, Bob helped generate $1.45 billion in qualified sales leads. He trained the marketing team on his methodology and helped implement the lead generation efforts.

* For a database services company, his firm developed a new channel that improved sales 8% in one year.

Bob has helped dozens of technology firms improve sales through new marketing models and his mantra of Flawless Execution. Representative clients include 3Com, AT&T, Cisco Systems, Cabletron, Iona Technologies, IDT, Mentor Graphics, and Siemens.

Bob is the author of numerous articles, reports, and training materials including '80/20 Technology Marketing,' 'How to Reach and Influence High-Tech Decision Makers,' 'How to Get Results You Want by Doing Seminars Differently,' 'How to Increase Ad Response Up to 500%,' 'Marketing Leverage for Entrepreneurial Executives,' and 'Cutting through the eMarketing Clutter.'

Bob has an MBA with distinction from the F.W. Olin School of Business at Babson College with a concentration in Entrepreneurship. He was the editor of the Babson Entrepreneurial Review and has been a guest lecturer on marketing strategy. He also has a Bachelor of Arts from Tufts University with degrees in Political Science and International Relations.

QLM brings its unique experience and methodology to all client engagements and leverages like-minded outside firms and independent contractors to work to produce extraordinary results for its clients.